With the development of digital technology, in 2014, with the personalized short version instant and other advantages of digital printing is more widely used, the market performance is more prominent.
In 2014, a number of large publishing groups and the promotion of large-scale printing companies, Chinas publish come to a new round of investment boom. In April, in order Kodak Prosper 1000 oil color digital printing machine. In May, the tiger color printing art successfully installed three sets of HP T260 monochrome inkjet rotary press; In June, complete the kodak Prosper teach figure in 1000 digital printing system installation; In November, the phoenix group installed kodak Prosper 6000 color rotary high-speed inkjet machine. Leveraging digital printing technology, reduce the pressure on the stock, many varieties, the short version, personalized to meet the market demand, digital printing for the publishing industry provides a feasible solution.Except for book printing, the rapid development of digital printing technology provides a new way in improve product added value for commercial printing, packaging printing and label printing enterprises
In commercial printing. With the extension and upgrade of digital printing technology, commercial printing and printing business platform combined with the increasingly close, including personalized desk calendar, personalized video and other products launched , expand the new business space, a piece of electronic commerce blue ocean market has been developed. Among them, is a clear contrast, 2014, affected by the desk calendar ban, traditional calendar market business is still down significantly, but the demand for personalized desk calendar has become more and more popular.
In the field of packaging and label printing. A group of survey data show that in 2013, digital printing packaging and labeling products sales reached $73, and in the next five years will continue to grow; in which, the digital printing packaging products sales in 2018 is expected to grow by 375%, showing the rapid development of its trend.
Whether it is Coca-Colas nickname bottle, or the Holland beer brand HeineKen launched the design your own Heineken because of the participation of digital printing technology, a variety of ideas and vision into reality.
In 2014, the development of digital printing makes all kinds of personalized needs to be further satisfied, Printing you need the idea to further realize. However, still need to be clearly recognized, digital printing technology is still in the process of continuous forward. For most companies, the short time from the application of the traditional printing mode to full jump to digital printing, not realistic. But I would like to digital printing technology is more on a floor, for the industry to bring more innovative, exciting potential.
