In Digital era, the traditional printing companies want to survive, to the path of printing electricity business, the only thing to do is to change. Not only to change their operating mode, but also to change their business philosophy. From the current development situation of China printing electric business market to say, Is expected in the second half of this year will have a large number of printing electronic commerce platform, more and more printing companies on the path of printing network. The Market will show a prosperous scene. Here, I will be on several common printing electricity business model to make an inventory. Today, let us take a look at B2B model.
B2B is Business to Business, is a kind of in the field of Internet market marketing relationship between an enterprise to enterprise. The enterprise Intranet through B2B website closely combine with the customers. Through the rapid response of the network to provide customers with better service, so as to promote the business development of enterprises. Contrast B2B mode with B2C mode, we found that both the buyers and sales process, cost, decision-makers, psychological side there is a big difference.
American Vistaprint Company is the successful model of B2B printing business model and the success of the learning model packaging safety, which was founded in 1995, currently has more than 4000 employees. In 25 countries and regions have localized websites. In addition to paper products, Vistaprint also sells clothes, stationery and other printed matter Vistaprint has main customers are 10 people below the company, which provides a multi - directional service for these companies to expand their business. Mainly includes the following aspects:
(1) acquisition of Webs.com, for enterprise customers can through the Webs to build your own website and Facebook page and mobile web sites;
(2) Launch mobile App to help customers in the busy work to deal with the marketing needs of social networks;
(3) Cooperation with SCORE which is the business consultant network to help small business customer marketing. This series of intimate IT services to more and more customers to join Vistaprint B. The total number of its customers has reached 15 million, the annual visit to the Vistaprint website customers up to 230million people, every 3 months there are 1.4million new customers to join, the average daily processing 45000 orders. Vistaprint released data show that in 2015 the business volume will exceed $1.4billion.
In addition, Vistaprint established a set of powerful online trading and prepress services (including design and proofing, etc), production management (printing, processing and packaging) and logistics service system. To ensure the smooth and steady printing business What is more interesting is that Vistaprint clever use of their own web site home page of free business card printing services to promote their products and services, designed to allow new customers to build confidence in the company is products.
In addition to Vistaprint, Taiwan Jian Hao, Gaitu network, happy printed and I want to print all adopt the B2B printing electric business model.
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